A basketball so smart it adds game to your game
InfoMotion Sports Technology (IST) developed 94Fifty, a smart basketball with embedded motion sensors that transmit data through Bluetooth. It was designed to provide feedback to improve a player’s game by recording vital information. The ball measures the speed, power, and control of the dribble as well as the arc, rotation, and speed of the shot.
What they needed.
The next step was to find a development partner who could not only work with cutting-edge hardware but provide athletes with a unique solution so they could use the ball and receive feedback in real time. They required a team with a broad range of skills, everything from working with custom hardware to designing and implementing a user-friendly UI.
They wanted a mobile app to display 94Fifty’s data in an intuitive manner. The app needed to be hands-free when a player was practicing but also required building an online community to motivate users. This product demanded an app with a straightforward UX & UI design to attract players.
What we did.
Talos knew that the design of the application was crucial to the success of 94Fifty. After extensive discussions with IST, we focused on the discovery process by researching the market and talking with basketball players to develop personas. We presented these to confirm that we understood their users and then created prototypes and designs.
One of the development challenges was working with 94Fifty’s custom hardware through internet of things (IoT) development. Our software engineers worked closely with their tech team to understand how to communicate with and understand each sensor. With this expertise and the design plans, the Talos team delivered an app with a virtual coach that provides instant visual and verbal feedback, the unique solution 94Fifty needed.
How it's working.
By partnering with Talos, IST achieved their goal of being “the first product of its kind” in its market and provided athletes of all ages and skill levels feedback to improve their game.
94Fifty won many awards, including Most Innovative New App at CES 2015. This digital basketball coach was also named a “Top 25 Invention of the Year” by Time Magazine.